Linda Clyde | Jun 26, 2018

5 Reasons to Be an Exhibitor at RootsTech 2019

There’s never been a better time to be involved with genealogy. It's a multibillion-dollar industry, and the exciting news is that it’s still growing! Prior RootsTech exhibitors are seeing substantial returns on their investment—and now it’s your turn! If you’re ready to promote your brand on a large scale, increase your company visibility, and make sales, you’ll want to exhibit at RootsTech 2019! Here are five reasons to make sure you secure your space in the Expo Hall.

Sales

 

Naturally, you’re in it for the sales, and we’re here to help you! Consider launching new products, celebrating a company milestone, or offering special deals for the conference. Past exhibitors have had success using RootsTech as a launching platform for new products or updates to existing products.

RootsTech attracts new family history buffs and seasoned professionals from around the globe. You can expect to meet thousands of potential customers and fortify existing relationships with current clients and business partners to increase future revenue.

Brand Awareness

Remember that RootsTech is the largest family history conference in the world: if you want to get noticed, you’ve come to the right place. The Expo Hall is the perfect location to showcase your products and services and assess the market’s awareness of your company and brand. Get ready to design an eye-catching booth, talk to everyone that comes your way, hand out swag, and present yourself as an established brand in the eyes of current and future customers.

Opportunities

As a RootsTech exhibitor, you’ll be surrounded with unique opportunities for your company, so start preparing now for the big event. Have new products? Bring what’s new and gather feedback from your target audience. (A little cross selling might be in order.) Hired any newbies lately? RootsTech is a great way to introduce them to the industry. The conference is right around the corner, so call the press and prime your social media accounts for some serious action. Popular booths are no accident!

Teaching

As a RootsTech exhibitor, you’ll be in a position to influence, build trust, and educate. Take this exciting opportunity to teach attendees how your products or services work, share success stories from existing customers, provide customer service, and offer helpful solutions.

Networking

RootsTech presents a great opportunity to spend some quality face-to-face time with all kinds of people in the family history industry. Maintain relationships and build some new ones; take a little time to visit with other exhibitors. Who knows—you might walk away from the conference with exciting new business opportunities, contacts for potential employees, or new distributors for your products!

Questions about Exhibiting at RootsTech 2019

If you have questions about being an exhibitor at RootsTech, please email us at exhibitor@rootstech.org or call 801-240-8221.

Linda Clyde

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