RootsTech 2017 Schedule

Subject to change

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7:00 am
Registration
(Closes at 6 p.m.)
9:00 am
Sessions/Labs
Innovator Summit General Session
Steve Rockwood, FamilySearch; Liz Wiseman

Liz Wiseman teaches leadership to executives and emerging leaders around the world. She is the President of the Wiseman Group, a leadership research and development firm headquartered in Silicon Valley. Some of her recent clients include: Apple, Disney, eBay/PayPal, Facebook, GAP, Google, Microsoft, Nike, Roche, Salesforce.com, and Twitter. Liz has been listed on the biennial Thinker50 ranking for 2013 and 2015, and named as one of the top 10 leadership thinkers in the world.

 

She is the author of three best-selling books: Rookie Smarts: Why Learning Beats Knowing in the New Game of Work, Multipliers: How the Best Leaders Make Everyone Smarter and The Multiplier Effect: Tapping the Genius Inside Our Schools. She has conducted significant research in the field of leadership and collective intelligence and writes for Harvard Business Review and Fortune and her work has appeared in the Wall Street Journal, Fast Company, Entrepreneur, Inc. and Time magazines. She is a frequent guest lecturer at BYU, the Naval Postgraduate School, and Stanford University.

Room: Ballroom B
Session number: IS7000
Innovator Summit Track
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10:15 am
Sessions/Labs
Industry Trends and Outlook
Ben Bennett; Craig Bott, Grow Utah; Heather Holmes, TapGenes; Nick Jones, JRNL, Inc; Robert Kehrer, FamilySearch

A discussion on the genealogy and family history industry. Discussion concerning investment opportunities, technology needs, business and consumer trends.

Room: Ballroom B
Session number: IS7100
Innovator Summit Track
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11:45 am
Sessions/Labs
How to Fund Your Startup
Rob Gallup

Lean Startup

Room: Ballroom E
Session number: IS7301
Innovator Summit Track
Innovation: Best Practices and Applications
Cydni Tetro

Have an idea? Learn some best practices and applications for innovation.

Room: Ballroom J
Session number: IS7303
Innovator Summit Track
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12:30 pm
Sessions/Labs
Innovator Showdown Semi-Final

See the showdown Semi-Finalists present their ideas.

Room: Ballroom B
Session number: IS7200
Innovator Summit Track
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2:00 pm
Sessions/Labs
Facebook Advertising

Facebook Advertising provided by Rumor Advertising

Room: Ballroom E
Session number: IS7375
Innovator Summit Track
How to Pitch an Investor

How to Pitch an Investor

 

Room: Ballroom J
Session number: IS7702
Innovator Summit Track
Coding Camps - Game Changes in Coding Education
Tyler Richards, DevMountain

Each year tuition and college fees increase, leaving exiting students with a massive amount of debt (current average of $50K). However, the present job market is becoming even more stringent, and people are adopting alternative solutions to continue their education. Join Tyler Richards, founder of the region's top coding bootcamp DevMountain, as he talks about new education paths and how bootcamps are disrupting learning.

Class provided by DevMountain

Room: Ballroom G
Session number: IS7411
Innovator Summit Track
3D Printing the Past
Joey Skinner, WhiteClouds | Beginner

This session will explore new ways that technology and specifically 3D Printing can bring 2D photos, descriptions, artifacts, scenes, etc. to life in 3D.  Relevant real-life models will be displayed and discussed including:

  • 3D Printed models of people re-created from photographs
  • 3D Printed models of homes and property re-created from photographs and descriptions
  • 3D topographical/terrain models of important sites
  • 3D Printed model of the USS Arizona in its current condition at the bottom of Pearl Harbor
  • 3D Printed death masks

Ideas on how to preserve current memories in 3D for future generations will also be presented.

Room: Ballroom A
Session number: IS9432
Innovator Summit Track
A futuristic look at the next 100 years in technology
Jerry Ropelato

Technology is changing at a rapid pace.  This session will take a look at current technology trends and a futuristic look at what you and your children can expect to see and experience in your lifetimes.  We will take a peek at what possibly the next 100 years will bring in terms of transportation, gadgets, robotics, medicine, 3D printing, Internet of Things, future living, computing, space, sports, energy and many others.   The opportunities for the future are endless – this will broaden your thinking about careers, companies, and industries that don’t exist today. 

Room: Ballroom B
Session number: IS7531
Innovator Summit Track
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3:00 pm
Sessions/Labs
Venture Ownership & Capitalization Tables
John Richards, Startup Ignition, LLC

Angel investor John Richards will explain and demonstrate venture ownership and cap tables in a straightforward and digestible way for both beginners and experienced entrepreneurs. John will introduce the capitalization of a startup, what a cap table is, and how the cap table can be used to project future company ownership. The confusing nature of ownership in the venture ecosystem will be de-mystified to enable entrepreneurs to better launch companies and negotiate financing deals. Bringing a laptop is optional.

Room: Ballroom A
Session number: IS1996
Innovator Summit Track
How will DNA continue to disrupt our industry (PANEL)
Angie Bush, Ancestry ProGenealogists; William Fisher, Fisher Voice Works; CeCe Moore, The DNA Detectives; Scott Woodward, Utah Valley University | Intermediate

Where is DNA heading?  A panel of DNA experts (CeCe Moore, Angie Bush and Dr. Scott Woodward) explore the changes happening that will disrupt the way that we use DNA and its impacts on genealogy.   The experts will come from a range of backgrounds in DNA, genetics, forensics, and genealogy.  This lineup will share insights on experience, challenges, and market direction.  Scott Fisher (ExtremeGenes.com - Syndicated Radio Show) will moderate this conversation about innovation, strategies and changes in the future of DNA.

Room: 155A - Getting Started
Session number: RT8642
Innovator Summit Track
The 'Minimum Viable Product' for Genealogy Start-ups
Tammy Hepps, Treelines.com

Genealogy entrepreneurs are often themselves genealogists who've identified a gap in the market based on their own experience. This experience means that genealogy entrepreneurs have an usual sympathy for their user base, but it also blinds them to the reality of what the overall market needs. The "minimum viable product" (MVP) product development strategy helps entrepreneurs focus on building a product with just enough features to test the business hypothesis on real users. The MVP's build-test-learn cycle is especially well-suited to genealogy startups, where entrepreneurs worry they need to replicate most of the complicated features of the big sites to even have a chance at making it. The first half of this class will introduce the concept of the MVP and its related product development methodologies. The remainder of the time will be spent specifically analyzing the genealogy industry and selected large and small companies to learn from real-world case studies.

Room: Ballroom I
Session number: IS7030
Innovator Summit Track
Next-gen features and the data to support them
Luther Tychonievich, University of Virginia
In family history, some desirable features of software tools cannot be added because the necessary data to enable them is not currently being collected. This talk will explore half a dozen features in this category, exploring why they are not fully realizable given the currently-popular data models and what changes to the underlying design could enable them. We'll then discuss a simple design that could enable most of these features, demonstrate that such a design is theoretically simple, and discuss various trajectories to design new and refactor existing platforms such that these and other new features could be added. The particular features we'll discuss include 'What would my tree look like if we changed this one thing', 'I want to share data with my cousin where we agree without having to resolve our disagreements', 'I just changed this ancestor's birthdate; does that change have repercussions?', and others I don't have space to list here.
Room: Ballroom B
Session number: IS7529
Innovator Summit Track
Handwritten Text Recognition Technology
Eric Pfarl, Qidenus

Developing HTR (Handwritten Text Recognition) Technologies will help us find what we are searching for in archives and records sometimes indecipherable. European handwriting from the 18th Centuries and before are becoming more and more difficult to read, even for native speakers and local researchers. To solve this issue, we are working together with high-tech universities in Valencia and Barcelona to develop the technology that will unlock handwritten treasures and help any user find what they are really looking for. This technology, mixing Optical Character Recognition with Neuronal Networks and other Deep Learning techniques will revolutionize the way we approach and search handwritten archives. We will present you the prototype of HTR, a tool that will forever change the way we search.

Room: Ballroom G
Session number: IS7113
Innovator Summit Track
How to market boring technology
Andrew Klein, Backblaze

It must be fun to market holographic projection systems or the latest cool, must have, product or service. But what if the technology you are selling is, well, boring. How can you stand out? We'll present 3 examples of companies that were able to successfully market their boring technology. We'll start with what each company did to create and document their story. Then we'll examine what each company did to create the opportunity for them to be different. Finally, we'll review how each company's actions translated into success. By success we mean: A stock price rising from $0.78 to $18.00 in 9 months, or getting 4 million web site visits in a year, or being one of the fastest growing companies in the US for 3 straight years. These companies didn't spent bundles of cash on marketing. They didn't buy a Super Bowl ad or do crowd-sourced Gorilla marketing, they simply prepared for success, took an orthogonal approach to their market, and then executed when the time came.

Room: Ballroom E
Session number: IS1417
Innovator Summit Track
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4:30 pm
Sessions/Labs
FamilySearch API: What's New and What's Coming?
Ryan Heaton; Dean Payne

Developers will learn about the 2016 updates and 2017 plans for the FamilySearch API including Tree, Memories, Hinting, Sources, and Standards (Names, Dates, Places). Some of the covered topics are the Genealogies API, Sample Apps, Landing Pages, Productivity Tools like “One Call That’s All”, etc..

Room: Ballroom G
Session number: IS1743
Innovator Summit Track
Family History Marketing and how to get people engaged in genealogy?
Dirk Weissleder | Advanced

Many books have been written how to do genealogy but what is the right way to motivate people to be engaged in genealogy? What are your tools to win individuals to support your genealogical research, to join your family associations, taking part at your family reunion or becoming member of your society? With expertise of more than three decades in genealogy here is a European perspective.

Room: Ballroom E
Session number: IS1764
Innovator Summit Track
Skinny Genes:Successful Lean Startup for Genealogy
Janet Hovorka, Family ChartMasters

Lean startup innovation is changing the way companies create healthy businesses--especially in genealogy. What are lean startup practices and how have they been used to start successful genealogy companies? By understanding the hypotheses of your startup idea, you can create real measurements and then test your ideas before investing in the wrong idea. Learning from actual metrics, created with real world testing helps business owners decide whether to pivot or persevere. Many small genealogy companies get caught in the land of the living dead, thinking that more marketing is the pathway to success, when the real answer is testing and pivoting to find real sustainable growth. Learn from real world examples in the genealogy market what makes a company successful.

Room: Ballroom A
Session number: IS1632
Innovator Summit Track
How to find and secure Start up Funding
Bud Stoddard, TSO Life

A focused guide to identifying sources of start up funding for your company. We will explore the Five sources of funding and outline steps to a winning proposal that results in investors wanting to write you a check. This session will discuss creating a concise and informative business plan to present to your potential investors. Bud Stoddard, a serial entrepreneur and angel investor, has raised capital on multiple occaisions and will outline what is best for you dependent on the stage of your business. He is the author of "Reflections of a Serial Entrepreneur, a street smart guide to starting your own company"

Room: Ballroom J
Session number: IS7205
Innovator Summit Track
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